Digital Content Management
The job of a content manager is to communicate a specific message to
a specific and targeted group in a strategic way.
The best communication managers (aka media managers or marketing managers) think about the audience.
The best content managers are obsessed with things like demographic research, media planning, copywriting that doesn't put you to sleep, competition and the holy grail of marketing analytics.
Poor content managers are always putting out fires, complaining about their bloated budgets and failing to complete assignments on time. I'm the former and eschew the latter.
Get your communications on track and let's properly Manage Your Media.
Strategic Planning. Detailed Analysis. Creative Problem Solving.
- The Collaboration
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Businesses need experts to execute the company's vision. True collaboration means respecting the other team members and working together to solve the organization's challenges.
Great collaboration happens when the goal is clearly defined and in focus.
Experience Includes:- Client-facing collaboration, instruction and guidance
- Content Management and Execution Strategic Development within a marketing environment
- Producing award-winning media within a team environment
- The Award-Winning Communications
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The Performance. The message. The audience. The best communication happens when you listen. It's clear and it's precise.
Experience Includes:- Developing and executing strategic communications plans
- Managing Social Media campaigns
- Educating stakeholders on best social media practices
- Press releases, ghost writing/blogging and video production
- Wrote, directed and produced award-winning documentaries
*Emmy- Nomination, How I Survived World War II.
*Multiple Silver & Bronze Telly Awards. - The Analysis
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Analysis looks at the data- the numbers and the facts and draws careful conclusions.
Just like your childhood chemistry set, analysis takes complex data and breaks it into smaller and manageable parts.
The Experience includes:
- Analyzing Nielsen Ratings
- Presenting Demographic Findings with Recommendations
- Creating quality assurance and quality control programs for media products
- The Strategic Planning
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Effective media management requires strategic planning. You know your audience, your message and how you will analyze the results.
Experience includes:
- Creating media strategies- from startups and medium sized companies to Fortune 500 companies
- Designing product market strategies complete with timelines, milestones, and accountability factors
- Adjusting programming to capitalize on new opportunities
- The Research
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Research is a careful study of the facts. In a business environment excellent research consists of industry knowledge, accessible tools and an understanding of the fundamental questions being asked.
Research benefits a company by shining a light on hidden markets, potential obstacles and competitive strategies.
The Experience Includes:
- Background intelligence research
- Competitive intelligence research
- Survey Research
- Content Development
- SEO Research
The Philosophy
The Strategy
The Work
