Media Content: Media Content: promote the experience. The product will then sell. The Digital Media Content products include social media channels, press releases, websites, blogs, search engine marketing efforts, images and videos. As a service, media content is delivered and analyzed through online platforms, CMS (Content Management System) and websites.
Media Analysis: understand the connection between the numbers and behavior. Google Analytics, Omniture, Google AdWords, HootSuite, Salesforce and a host of other tools are used to measure a campaign's online reach. Agencies and corporations alike use these tools for different reasons throughout the life of a campaign.
Media Planning: plan with the end in mind, add a contingency and a crisis plan. Media Planning consists of creating media strategies, budgeting media buys and planning a campaign's tactics. Agencies and a corporations communications and marketing department will plan around a particular event or according to an editorial calendar. Marketing agencies mainly provide media planning as part of a campaign.
Media Management: thoughtful momentum. As a product, Media Management includes managing media centric communications, strategies and products. Typically, advertising and marketing agencies provide media management one time or recurring services for their clients. Corporations employ media management strategies and tactics throughout their marketing, social media and communications departments.
