Here's How to Stop Wasting Money on Your Website Projects.
Understand precisely what benefit your client offers their customer. If you don't get this, you might as well quit right now. Spell it out clearly in a meeting. Write it down. Memorize it.
Stakeholders. Not all stakeholders are created equal. Does the account manager really need to be in the room while you’re in project planning mode and talking tech?
Know exactly what the project is. List out every deliverable. If it’s a report, that’s a deliverable.
Keep track of your expenses. Attach a number, a dollar, or a percentage to every activity. Expenses are not just in dollar form.
Write the requirements down. Don't be one of those agencies that casually approaches the gathering of requirements. Requirements are a map for your project. Would you book a partial trip and say you’ll “wing it” once you get close? No, you wouldn't. Your wife would divorce you.
Plan with the end in mind. Work backward from the time the project is finished to the planning.
List the tools you’ll use to build the website. Are you cloning a website? What tools will you use? Writing copy? What tools will you use to create, edit, and deliver to the client for review? Are you using a CMS? Have you and your team ever used that particular CMS before?
Don't just take an automatic 10% off. Your clients are paying you for work. You’re charging them for the work. Not because they’re such nice people.
Don't mix up a strategy and a tactic. Strategy is a map. A tactic is the tool. For example, moving across country from Atlanta to San Francisco means you’ll need a strategy. A flight is the tool you use to get you there.
Answer the legal questions first and then begin the build. Don't get ambushed or be afraid of tackling legal questions. There are people who enjoy that sort of thing.
Hire project managers who are insightful, intelligent, and skilled. Ask specific questions about their projects. Dig.
What is Business Analysis? "Business Analysis is the practice of enabling change in an organizational context, by defining needs and recommending solutions that deliver value to stakeholders." (International Institute of Business Analysis)
What Do You Do? I solve complex problems by connecting the dots. Every organization has business, marketing, communications and technology goals. I align these goals from the business' perspective. I use my background and education in communications and my Lean Six Sigma Green Belt training to do this.
Your mechanic aligns your car. Afterward, you car doesn't drift, the steering wheel no longer vibrates, and you're driving in a straight line. This is what I do for businesses.
Why Should We Work Together? If you're dedicated to improving then we'll get along just fine. I look for opportunities to learn, teach and grow. From a digital strategy viewpoint I take the holistic approach by identifying what works, what doesn't, and providing solutions on how to fix it for the long-term.
The philosophy you follow dictates your approach to action.
Strategy, planning, and analysis are at the heart of business analysis.