Lohrmann Media Research

The Vision: Historic Norcross approached Noodlehead Marketing, a Division of Noodlehead Studios, as they needed to effectively market and promote local events. Historic Norcross is a leader in the promotion of such events and they were excited about the opportunity to promote local businesses. They were equally excited to use the latest in Close Range Marketing that would capture the relevant data via Bluetooth.

The Execution: Noodlehead Marketing had finished testing the Close Range Marketing technology when approached by Historic Norcross. Here is how Close Range Marketing works:

• The Close Range Marketing Bluetooth sandwich-sized box is placed in a strategic location. This is to maximize the range for which the signals are sent. The sandwich-sized box sends pings to the phones with the Bluetooth technology enabled.
• Those within the generous range of the Bluetooth device will receive an opt-in message on their phone.
• After selecting yes, your specific message will be delivered to your customer, no matter where they are located. Your message can include weekly specials, events or even general information.
• The target audience would then visit the organization’s website, the brick and mortar business and show the text upon checkout.

The research for Close Range Marketing is based more on demographics that include the standard approach as well as research into the type of Bluetooth that is in place throughout the marketplace and how the demographics complement each other.

The Results:  Being able to measure and account the statistics was of major importance to Historic Norcross. With the use of Close Range Marketing along with the text messaging services, made the marketing campaign a success- with a return rate well above that of print.