Lohrmann Media Research

The Website: http://thepurewraps.com/

The Vision: Create logo for brand promotion. Purewraps approached Noodlehead marketing, a Division of Noodlehead Studios in anticipation of creating a logo that would increase brand awareness. Purewraps is a company that is well known for its dedication to providing healthy food alternatives, especially to those who demand gluten-free products. These gluten-free products include organic, wild, nutrient dense and allergen-free ingredients in the food and beverages. Purewraps approached Noodlehead Marketing with the intention of producing a memorable logo.

The Execution: Colors used: After conducting research on the Purewraps audience and taking into consideration Purewraps’ parameters, several logos were presented to Purewraps. The parameters included the use of 6 colors, (including white) along with company name. Mr. Len Wikberg, IV created the logo with the pantone colors of: 368m, 585m, 158m, 396m and 343m. The current logo was chosen by the client after standard presentations.

The Results: Purewraps was thrilled with the logo as it exceeded their expectations. The logo was strong enough to be integrated with the company’s main product line. This logo also increased awareness about Purewraps and its continued service to those who must live a gluten-free life.